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Users will soon have a new feature that permits them to reduce the volume of AI-made media appearing in their streams. This move comes as the company disclosed that it presently contains in excess of 1 thousand million AI videos.

Pilot Phase and Launch

This change is in a pilot phase over the following weeks before a full-scale rollout. This development aligns with a increase in AI content, spurred by emerging content generation software.

The Broader AI Trend

It has been noted that almost 10% of the most rapidly expanding channels on another major platform primarily display clips produced artificially. A considerable share of this output is classified as mass-produced AI material, a term for inferior, factory-style content that is typically nonsensical or surreal.

“We know from our community that a lot of users like content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the ability to adjust the amount of that, based on their own preferences,” commented a company executive.

Volume and Proportions

TikTok disclosed that there are presently over a billion videos on its app tagged as made with AI. Overall, more than 100 m videos are submitted to the platform daily, making clips made by AI a limited part of its total content library.

How to Adjust Settings

Viewers will be in a position to reduce or increase the level of AI-generated videos they view by opening the topic control feature in the app and picking “AI-generated content”. Further subjects that are already be modified under the filter cover news, fashion, aesthetics, and dance.

Content Labeling and Policies

The platform’s rules require creators to identify lifelike artificially created content, and it forbids malicious fake videos of public figures or critical incidents. Any realistic AI-generated clip that is without a tag can be removed under its user guidelines.

In addition, the service will from now on attach an AI-generated label to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing AI-generated material. This action is designed to deter users from trying to evade the disclosure requirement.

Responsible AI Funding

The platform is also launching a $2 million AI literacy fund for experts and organizations to create learning resources about ethical AI use. This program will benefit educational bodies specializing in teaching coding and technology.

Moderation Strategy

TikTok has supported its safety measures, amid discussion over proposals to cut jobs for hundreds of review team members in the United Kingdom. TikTok is planning to reduce a significant number of roles in its content moderation department in the UK capital, with labor groups and online safety experts raising concerns that humans are being replaced by AI moderation.

A company official clarified that people-led review would still have a role, but artificial intelligence can shield workers by filtering out the most distressing content prior to it has to be seen by humans. The platform reported a notable drop in shocking and graphic content reviewed by safety staff over the previous year due to reliance on its automated systems.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with harmful content as quickly as possible, which is where a significant AI assistance is proving valuable work at speed.”